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課程名稱 |
農企業管理學
Agribusiness Management |
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開課學期 |
102-2 |
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授課對象 |
生物資源暨農學院 農業經濟學研究所 |
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授課教師 |
雷立芬 |
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課號 |
AGEC7080 |
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課程識別碼 |
627EM4750 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期三2,3,4(9:10~12:10) |
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上課地點 |
農經二 |
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備註 |
限國際學生
總人數上限：20人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1022AGEC7080 |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
I. Strategic Management
Goal setting
Internal analysis
External analysis
Crafting strategy
Strategic control
II. Marketing Strategy
Product
Price
Place
Promotion
III. Financial Management
Financial statements and ratio analysis
Investment and capital budgeting
Risk management
IV. Stuffing and Organization
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課程目標 |
The major objective of this course is to equip students with managerial skills in order to fulfill goals of agribusiness. |
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課程要求 |
Ambition, Gratitude, Enthusiasm, Curiosity |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
待補 |
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參考書目 |
Solomon, M. R., M. A. Poatsy, and K. Martin. Better Business, 2nd edition, Pearson Education, Inc.
Robbins, S. P. and M. Coulter, Management, 11th edition, Pearson Education, Inc.
Kotler, P. and K. L. Keller, A Framework for Marketing Management. 5th edition, Pearson Education, Inc.
Beierlein, J. G., K. C. Schneeberger, and D. D. Osburn. Principles of Agribusiness Management, Waveland Press, Inc.
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Homework and quizzes |
70% |
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2. |
Term paper (business plan) |
30% |
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週次 |
日期 |
單元主題 |
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第1週 |
2/19 |
Course preview |
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第2週 |
2/26 |
Ethics in Business (Solomon et al. Ch. 3) |
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第3週 |
3/05 |
Starting and Structuring s Business, (Solomon et al., Ch.5-6) |
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第4週 |
3/12 |
The Fundamental of Management (Robbins and Coulter, Ch, 1, 3) |
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第5週 |
3/19 |
Planning (Robbins and Coulter, Ch, 7-9), Business Plan (Solomon et al., mini Ch. 2) |
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第6週 |
3/26 |
Organizing (Robbins and Coulter, Ch, 10-11) |
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第7週 |
4/02 |
Spring Break |
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第8週 |
4/09 |
Leading (Robbins and Coulter, Ch, 14-15) |
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第9週 |
4/16 |
Leading (Robbins and Coulter, Ch, 16-17) |
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第10週 |
4/23 |
Marketing Strategy (Kotler and Keller, Ch. 1, 5, 7, & 8) |
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第11週 |
4/30 |
Marketing Strategy (Kotler and Keller, Ch. 9-11) |
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第12週 |
5/07 |
Marketing Strategy (Kotler and Keller, Ch. 12, 13, 15) |
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第13週 |
5/14 |
E-Business |
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第14週 |
5/21 |
Analysis of Financial Statements |
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第15週 |
5/28 |
Capital Budgeting |
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第16週 |
6/04 |
Risk Management |
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第17週 |
6/11 |
Presentation of term paper |
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